About Us

Meet The Duo Behind LadooLicious

Made by a MIL-DIL team. Where Mum’s Recipes Meet Her Daughter-in-Law’s (DIL) Touch

Every bite of LadooLicious carries a story – a story of tradition, togetherness, and a shared love for sweetness.

What began in mom’s cozy kitchen has blossomed into a beautiful partnership between two generations. Today, mum is joined by her spirited daughter-in-love, Simran – the creative and logistical heart behind the scenes. From hand-packing every order to styling boxes and making doorstep deliveries, she brings joy and intention to every part of the journey.

Together, this MIL–DIL duo is preserving cherished recipes while adding a modern, thoughtful touch. It’s a celebration of family, food, and the little moments that bring people closer.

Two hearts. One kitchen. Countless sweet memories – handmade just for you.

Why Choose Us?

  1. Made Fresh, Always – We prepare everything fresh, made-to-order. No mass production.
  2. Balance of Texture – Soft, crumbly, or perfectly crisp – we get the texture just right for that satisfying bite every time.
  3. Rooted in Tradition – Our products carry the charm of timeless recipes passed down through generations. Pure, nostalgic, and soul-satisfying.
  4. Nutty Goodness – We use rice, high-quality dry fruits and nuts to add richness, nutrition, and a whole lot of love.
  5. No Preservatives, Ever – We keep it clean and real. No chemicals, no shortcuts – just honest ingredients you can trust.
  6. Giving Back to the Community – We proudly collaborate with local organizations to spread sweetness.

our chef

Esther Howard

Chef cook - Founder

Kristin Watson

Chef cook

Darrell Steward

Chef cook